The B-Team Jiu Jitsu
APPLICATIONS OPEN
APPLY
B-TEAM AFFILIATE PROGRAM

YOU & YOUR ACADEMY CAN CAN NOW JOIN THE B-TEAM!

EST. 2021 TULUM, MX NO-GI

Run your academy under the B-Team banner. The most talked-about team in jiu jitsu is opening its doors to a select group of academies.

APPLY FOR AFFILIATION
SEE WHAT WE LOOK FOR → EST. 2021 — TULUM, MX
Craig Jones, grill out
MANAGEMENT.
Academy class circled up
TRAINING DAY.

WHAT YOU GET

REVENUE, NOT VIBES — (6)
MEMBER ACQUISITION

THE NAME

The strongest brand pull in no-gi. Members walk in because of the patch on the wall.

RETENTION

THE SYSTEM

Curriculum and instructionals straight from Craig Jones himself. White belts stay when class has a plan.

EVENT REVENUE

THE ACCESS

Seminar priority with Craig and the team. One packed Saturday covers a quarter of rent.

COMP CULTURE

THE PIPELINE

A direct line for your competitors to train in Tulum. Killers attract killers — and memberships.

MARGIN

THE RIGHTS

Merch and licensing rights. B-Team drops sell out — your front desk gets a cut.

LAUNCH

THE MACHINE

Marketing assets and launch support built to grow your member base. A playbook that already worked.

DRAFT V1 — AWAITING CRAIG'S RED PEN
FROM THE DESK NOBODY GAVE HIM

To whoever's reading this —

I didn't start B-Team to build an empire. I started it because the A-team wouldn't have us. Four years later it's the most talked-about room in jiu jitsu, and I still don't fully understand how.

Now academies keep asking for the patch. Fine. But I'm not selling flags to anyone with a credit card. If your room trains hard, competes, and doesn't take itself too seriously — we should talk.

If your website says "discipline builds character" — respectfully, no.

CJ CRAIG JONES — B-TEAM, TULUM MX
Craig Jones
60-SECOND CRAIG — VIDEO SLOT 0:60 / ONE TAKE

WHAT WE LOOK FOR

The filter is the product. It protects the patch, and it means Craig never wastes an hour on the wrong gym. If this reads harsh, don't apply.

✓ 01HEAD INSTRUCTORBrown belt or above. Verifiable lineage — we will check.
✓ 02THE ROOMDedicated mat space that can host a 40-person seminar.
✓ 03NO-GI FIRSTGi optional. Wrestling welcome.
✓ 04COMP CULTUREYour room competes. Local podiums count.
✓ 05ALIGNMENTSerious about training. Unserious about everything else.

THE PROCESS

APPLY

The form below. Ten minutes. Be specific — vague applications score low.

REVIEW CALL

Thirty minutes with the team. Only qualified files make it this far.

TRIAL / VISIT

Train with us — Tulum, or when the tour hits your region.

ONBOARD

Patch on the wall, portal access, launch kit. Live in 30 days.

FEES: ONE STRUCTURE. DISCUSSED ON THE REVIEW CALL. NO TIERS. NO FRANCHISE-FEE AMBUSH.

THE MAP

ONE AFFILIATE PER TERRITORY

Claimed is claimed. First credible academy takes the city.

TULUM — HQ
MEXICO CITY — CLAIMED
SYDNEY — CLAIMED
LOS ANGELES — OPEN
NEW YORK — OPEN
LONDON — OPEN
SÃO PAULO — OPEN
TOKYO — OPEN
HQ CLAIMED OPEN — SOMEONE ELSE MIGHT TAKE YOUR CITY
SAMPLE PINS — WIRED TO LIVE AFFILIATE DATA AT LAUNCH
TULUM, MXHQ
MEXICO CITYCLAIMED
SYDNEYCLAIMED
LA / NYC / LONDONOPEN
SÃO PAULO / TOKYO / YOUR CITYOPEN
SAMPLE PINS — WIRED TO LIVE AFFILIATE DATA AT LAUNCH

THE PORTAL

WHAT AFFILIATES LOG INTO
portal.b-team.affiliates MEMBERS ONLY
CURRICULUM
MARKETING ASSETS
COMMUNITY
EVENTS
● YOUR ACADEMY — ACTIVE
CURRICULUM ASSETS COMMUNITY
WEEK 07 — LEG ENTANGLEMENTS
UPDATED FRIDAYS
▶14:22
01 — ENTRIES FROM OPEN GUARD
▶11:05
02 — FINISHING MECHANICSFINISHES
▶17:48
03 — CLASS PLAN + DRILLS PDF
NEW — LAUNCH KIT V2.ZIP240MB — LOGOS / POSTERS / AD TEMPLATES

THE KIT

APPROVED ASSETS — DAY ONE
B-Team patch

THE PATCH

Embroidered, supplied. One per wall, as many as you want per gi.

Logo on black
Logo on pink

LOGO PACK

SVGPNGEPS
Story templateSEMINAR SAT 10AM
Post templateCOMP TEAM TRYOUTS

SOCIAL TEMPLATES

Stories, posts, event flyers. On-brand without hiring a designer.

✓ LAUNCH POSTERS ✓ PRICE SHEET TEMPLATE ✓ EMAIL + DM SCRIPTS ✓ 30-DAY CONTENT CALENDAR ✓ PRESS BLURB

LAUNCH SUPPORT

Your first 30 days, planned. Announce loud, fill the intro class.

FAQ

WHAT DOES IT COST?

One structure, discussed on the review call. No tiers, no franchise-fee ambush, no percentage of your membership.

IS MY CITY EXCLUSIVE?

Yes. One affiliate per territory. First credible academy takes it — check the map.

CAN I KEEP MY CURRENT AFFILIATION?

No. We're not a side patch. If you're happy where you are, stay there — genuinely.

DO I HAVE TO RUN THE CURRICULUM?

You get the system; your room stays yours. We check results, not lesson plans.

GI OR NO-GI?

No-gi first. Run gi classes if you like — we won't tell anyone.

WHO ACTUALLY REVIEWS MY APPLICATION?

The intake system scores it, the team reviews qualified files, and Craig reads the weekly digest. Unqualified applications never reach him.

THE APPLICATION

REVIEWED WEEKLY — MOST ARE DECLINED
150 WORDS MAX — MAKE IT COUNT
SCORED ON RECEIPT.
QUALIFIED FILES HIT CRAIG'S FRIDAY DIGEST.

Demo form — wired to the live intake system at launch.

AFTER YOU HIT SEND

AUTOMATED INTAKE — NO NOISE REACHES CRAIG
STEP 1
YOUR APPLICATION
Lands in the intake system. Timestamped, no inbox black hole.
STEP 2
AUTO-SCORE / 100
Rank, lineage, comp record, room, socials — weighted and scored on receipt.
SCORE ≥ 60
FRIDAY DIGEST → CRAIG
✓
SCORE < 60
POLITE NO — AUTOMATIC
✗
APPLICANTCITYSCORESTATUS
SUBMISSION LABDENVER, US87IN DIGEST
THE GRIND ROOMLEEDS, UK74TEAM REVIEW
TEAM OSS EXTREMEMIAMI, US41DECLINED
LITTLE DRAGONS KARATE + MMAORLANDO, US8DECLINED — AUTO
SUBMISSION LABIN DIGEST
DENVER, US87
THE GRIND ROOMTEAM REVIEW
LEEDS, UK74
TEAM OSS EXTREMEDECLINED
MIAMI, US41
LITTLE DRAGONS KARATE + MMAAUTO-NO
ORLANDO, US8
CRAIG TOUCHES: 1 FILE OF 4. THAT'S THE POINT.